Salesforce Sales Cloud is a cloud-based CRM platform that keeps information about leads, customers, and sales all in one place. Sales Cloud stores your data in the cloud, which means you can access it from anywhere in the world, at any time of day, and from any device. Sales Cloud automates the sales process and uses point-and-click tools to enhance and customize workflows. Using the Sales Path tool, sales managers can customize the stages and steps that reps will follow as they create and maintain records. The most powerful thing about Salesforce Sales Cloud is how it uses your sales data. It ranks your leads, helping you zero in on the warmest opportunities and connecting them to the best possible rep, maximizing your odds of closing.
Salesforce Service Cloud is a comprehensive service management platform that enables organization's to work with customers and channel partners to provide excellent service efficiently. It is a unified platform for managing all cases assigned to an agent so that it can help in prioritizing the tasks at hand. This also helps give personalized experience to the customer of each case. Give each customer a good service experience based on their unique problems and history of purchases and complaints. Make the service available 24/7. Meet the customers on their preferred channels like mobile, phone, chat etc.
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. Collect, connect, and analyze known and unknown customer profiles for a Birdseye, consolidated view of your target market. Journey Builder helps you to remodel your campaign(s) by enabling the digital marketers to deliver a personalized experience at every step of the customers’ journey, throughout multiple marketing channels. Marketing Cloud offers interesting services for both B2B (when the customer is another company) and B2C businesses (when the product or service goes directly to the end consumer or customer)
Salesforce Commerce Cloud is a highly scalable, cloud-based software-as-a-service (SaaS) ecommerce solution. It offers best-in-class features and functionality developed and refined over many years to provide a highly optimized ecommerce experience. The solution’s basic premise is to enable your organization to do what it best- trades the platform as hard as possible without having to focus on some of the associated challenges of non-SaaS ecommerce platforms: stability, scalability, or managing a technical agency, team or roadmap. As an approach it’s quite compelling that Salesforce are pinning their financial success to the growth of the client’s revenue in what’s described as a ‘shared success’ model. But this structure might not appeal to all business owners.
Salesforce Community Cloud is an online social platform for companies to create, branded sites connecting customers, employees, and partners with each other. By streamlining your key business operations and extending them across departments and offices, everyone who is part of your business ecosystem can execute his or her work in real-time, support customers more effectively, and close deals faster. You can leverage your CRM data by directly connecting with your community or any third-party system. Directly connecting partners, distributors, and resellers help you drive sales. It streamlines sharing of records, leads and contacts, integrating with third-party systems, and avoiding channel conflicts. You can immediately take action in lead conversion and marketing funds approval right in the feed. It also has data sharing and dashboards and reports to ensure alignment of goals.